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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales (Hardcover, 1st ed. 2022)
Loot Price: R2,171
Discovery Miles 21 710
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Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales (Hardcover, 1st ed. 2022)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This book shows how neuromarketing works in practice. It describes
how companies can use the methods and insights of neuroscience to
make better decisions themselves. It brings together real-world use
cases in the area of applied neuroscience, collected from the
globally leading consumer neuroscience companies and their clients.
The use cases come from a variety of business areas, from
advertising research to store design, from finding the right name
for a brand to designing a compelling website. The book reveals how
clients engage in neuromarketing; the business problems they can
encounter, and have encountered, solving with this new approach;
and the values they generate.
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