Food and Beverage Management (Paperback, 4th Revised edition)

Food and Beverage Management Fourth Edition has been completely revised, updated and restructured to reflect current practice and teaching. This best selling text has been restructured to fit with semester teaching and includes updated information on all areas especially technology, operations and staffing issues. It provides a complete introduction to this vital area of hospitality management, looking at issues such as: sectors within the industry; what is quality and how to manage it; getting started in the restaurant business; menu planning; food and beverage operations and control; staffing issues including recruiting and turnover; marketing including public relations and merchandising; trends and development including franchising and environmental issues. This is the introductory 'bible' for people entering food and beverage management studies or practice. It is fully updated and revised with new material specific to key areas such as information technology, operations and staffing issues. It is packed with international cases, practical examples and 90+ photographs and illustrations to clearly explain the critical points raised. It is supported by online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	April 2008
First published:	April 2008
Authors:	Bernard Davis • Andrew Lockwood • Ioannis S Pantelidis • Peter Alcott
Dimensions:	216 x 280 x 24mm (L x W x T)
Format:	Paperback
Pages:	484
Edition:	4th Revised edition
ISBN-13:	978-0-7506-6730-2
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	0-7506-6730-3
Barcode:	9780750667302

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