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Cracked it! - How to solve big problems and sell solutions like top strategy consultants (Hardcover, 1st ed. 2018)
Loot Price: R771
Discovery Miles 7 710
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Cracked it! - How to solve big problems and sell solutions like top strategy consultants (Hardcover, 1st ed. 2018)
Expected to ship within 9 - 15 working days
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Solving complex problems and selling their solutions is critical
for personal and organizational success. For most of us, however,
it doesn't come naturally and we haven't been taught how to do it
well. Research shows a host of pitfalls trips us up when we try:
We're quick to believe we understand a situation and jump to a
flawed solution. We seek to confirm our hypotheses and ignore
conflicting evidence. We view challenges incompletely through the
frameworks we know instead of with a fresh pair of eyes. And when
we communicate our recommendations, we forget our reasoning isn't
obvious to our audience. How can we do it better? In Cracked It!,
seasoned strategy professors and consultants Bernard Garrette,
Corey Phelps and Olivier Sibony present a rigorous and practical
four-step approach to overcome these pitfalls. Building on
tried-and-tested (but rarely revealed) methods of top strategy
consultants, research in cognitive psychology, and the latest
advances in design thinking, they provide a step-by-step process
and toolkit that will help readers tackle any challenging business
problem. Using compelling stories and detailed case examples, the
authors guide readers through each step in the process: from how to
state, structure and then solve problems to how to sell the
solutions. Written in an engaging style by a trio of experts with
decades of experience researching, teaching and consulting on
complex business problems, this book will be an indispensable
manual for anyone interested in creating value by helping their
organizations crack the problems that matter most.
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