This groundbreaking book shows how we can build a better
understanding of people by merging psychology with the social
sciences. It is part of a trilogy that offers a new way of doing
psychology focusing on people's social and societal environments as
determining their behaviour, rather than internal and
individualistic attributions. Putting the 'social' properly back
into psychology, Bernard Guerin turns psychology inside out to
offer a more integrated way of thinking about and researching
people. Going back 60 years of psychology's history to the
'cognitive revolution', Guerin argues that psychology made a
mistake, and demonstrates in fascinating new ways how to instead
fully contextualize the topics of psychology and merge with the
social sciences. Covering perception, emotion, language, thinking,
and social behaviour, the book seeks to guide readers to observe
how behaviours are shaped by their social, cultural, economic,
patriarchal, colonized, historical, and other contexts. Our brain,
neurophysiology, and body are still involved as important
interfaces, but human actions do not originate inside of people so
we will never fi nd the answers in our neurophysiology. Replacing
the internal origins of behaviour with external social contextual
analyses, the book even argues that thinking is not done by you 'in
your head' but arises from our external social, cultural, and
discursive worlds. Offering a refreshing new approach to better
understand how humans operate in their social, cultural, economic,
discursive, and societal worlds, rather than inside their heads,
and how we might have to rethink our approaches to neuropsychology
as well, this is fascinating reading for students in psychology and
the social sciences.
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