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Books > Language & Literature > Language & linguistics > Sociolinguistics
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Language Management (Hardcover)
Loot Price: R2,852
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Language Management (Hardcover)
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Language policy is all about choices. If you are bilingual or
plurilingual, you have to choose which language to use. Even if you
speak only one language, you have choices of dialects and styles.
Some of these choices are the result of management, reflecting
conscious and explicit efforts by language managers to control the
choices. This 2009 book presents a specific theory of language
management. Bernard Spolsky reviews research on the family,
religion, the workplace, the media, schools, legal and health
institutions, the military and government. Also discussed are
language activists, international organisations, and human rights
relative to language, and the book concludes with a review of
language managers and management agencies. A model is developed
that recognises the complexity of language management, makes sense
of the various forces involved, and clarifies why it is such a
difficult enterprise.
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