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Concepts of Value in European Material Culture, 1500-1900 (Paperback)
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Concepts of Value in European Material Culture, 1500-1900 (Paperback)
Series: The History of Retailing and Consumption
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In contemporary society it would seem self-evident that people
allow the market to determine the values of products and services.
For everything from a loaf of bread to a work of art to a simple
haircut, value is expressed in monetary terms and seen as
determined primarily by the 'objective' interplay between supply
and demand. Yet this 'price-mechanism' is itself embedded in
conventions and frames of reference which differed according to
time, place and product type. Moreover, the dominance of the
conventions of utility maximising and calculative homo economicus
is a relatively new phenomenon, and one which directly correlates
to the steady advent of capitalism in early modern Europe. This
volume brings together scholars with expertise in a variety of
related fields, including economic history, the history of
consumption and material culture, art history, and the history of
collecting, to explore changing concepts of value from the early
modern period to the nineteenth century and present a new view on
the advent of modern economic practices. Jointly, they
fundamentally challenge traditional historical narratives about the
rise of our contemporary market economy and consumer society.
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