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The International Interior Design Exhibition - IIDE (Hardcover)
Loot Price: R1,305
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The International Interior Design Exhibition - IIDE (Hardcover)
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"I was part of Fleur's British Interior Design Exhibition in London
in the 1980s. The strength of Fleur's vision defined the event and
made participation a real pleasure for me." - John Pawson, Renowned
International Minimalist Architect, London The International
Interior Design Exhibition (IIDE) came to Brussels in 2019 with
heritage. First launched in London by Fleur Rossdale as The British
Interior Design Exhibition (BIDE) during the 1980s and '90s, the
event was highly acclaimed as a ground-breaking showcase for the
design industry. With 30,000 international visitors to each, the
exhibition helped propel interior design into the limelight,
receiving worldwide press coverage and an insatiable demographic of
private clients, hoteliers, designers and developers. Organiser
Fleur commented, "Good design has a vital role to play in our
everyday lives. It can improve how we live and function, be it at
home, in the workplace, in education or on holiday. Interiors set a
mood, portraying an identity that should feel enhancing and
harmonious". Fleur, an active interior designer herself, chose
Brussels for the re-launch due to the cultural heritage, not least
as founders of the Art Nouveau movement. Fleur continues,
"Decoration is all about bringing together skilled workmanship,
colour, texture and fine art to create a melodious interior to
enhance our everyday lives". The IIDE followed the ethos of past
experience and showcased ten international designers, presenting
their interior design vision to inspire private and trade visitors.
This luxury coffee table book is a tribute to these new
exhibitions, which is complemented by a short history of all
previous exhibitions in London.
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