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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Retail Branding and Store Loyalty - Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Paperback, 2014 ed.) Loot Price: R2,052

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Repayment Terms: R192 pm x 12*

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Retail Branding and Store Loyalty - Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Paperback, 2014 ed.)

Bettina Berg

Series: Handel und Internationales Marketing Retailing and International Marketing

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Loot Price R2,052 Discovery Miles 20 520 | Repayment Terms: R192 pm x 12*

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets. "

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Handel und Internationales Marketing Retailing and International Marketing
Release date:	September 2013
First published:	2014
Authors:	Bettina Berg
Dimensions:	210 x 148 x 11mm (L x W x T)
Format:	Paperback
Pages:	180
Edition:	2014 ed.
ISBN-13:	978-3-658-01595-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	3-658-01595-0
Barcode:	9783658015954