Advantage To achieve and hold the competitive advantage today you
must repeatedly solve your customers' problems better than your
competition. This requires accurately defining their problems and
inventing new knowledge-based solutions that cannot be easily
copied. You'll see how to break through outdated mindsets to create
a work environment that allows even seemingly "crazy" solutions to
prove themselves and flourish. This approach to innovation is one
that will ensure your company is prospering long after others have
folded up their tents and faded away. Advantage: Business
Competition in the "New Normal," by author and thought leader Bill
Burnett, is about CEOs learning to build trust and empower their
workforce, and linking their employees work to their sense of self
and their drive to make the world a better place. Advantage
presents the formula that enables companies to dominate their
industries. With a wealth of examples and real-life stories,
Advantage illustrates the paradigm shift required to thrive in the
"new normal." Read this book; then, drop it into inter-office mail
to your CEO or a board-of-directors member.
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