"Teams that embrace bold goals and breakthrough strategies can
accomplish remarkable results. This book will be invaluable to
anyone embarking on that path."
- Bart Butzer
Executive Vice President, Target Corporation
"Yellow's continued industry leadership will result in large
part from embracing Bill Davidson's philosophy and approach."
- Bill Zollars
CEO, Yellow Corporation
"Strategic change is a high-risk, high-return proposition.
Davidson's framework provides a sure, firm foundation for
success."
- Roger MacFarlane
CEO, UTi Worldwide
"This is a serious piece of work which should be required
reading for all business leaders. If you plan on remaining or
becoming number one in your industry, have your top management team
read this right away."
- Bob Herson
CEO, Executive Focus International, Inc.
"I could not put it down-stunning insights into corporate
strategy and tactics."
- Randall Lunn
General Partner, Palomar Ventures
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