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Managing Customer Value - Essentials of Product Quality, Customer Service, and Price Decisions (Paperback) Loot Price: R2,212
Discovery Miles 22 120
Repayment Terms: R207 pm x 12*
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Managing Customer Value - Essentials of Product Quality, Customer Service, and Price Decisions (Paperback): Bill Dodds

Managing Customer Value - Essentials of Product Quality, Customer Service, and Price Decisions (Paperback)

Bill Dodds

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Loot Price R2,212 Discovery Miles 22 120 | Repayment Terms: R207 pm x 12*

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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

General

Imprint: University Press of America
Country of origin: United States
Release date: October 2003
First published: August 2003
Authors: Bill Dodds
Dimensions: 224 x 157 x 26mm (L x W x T)
Format: Paperback
Pages: 356
ISBN-13: 978-0-7618-2631-6
Categories: Books > Reference & Interdisciplinary > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7618-2631-9
Barcode: 9780761826316

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