Managing Customer Value - Essentials of Product Quality, Customer Service, and Price Decisions (Paperback)

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

General

Imprint:	University Press of America
Country of origin:	United States
Release date:	October 2003
First published:	August 2003
Authors:	Bill Dodds
Dimensions:	224 x 157 x 26mm (L x W x T)
Format:	Paperback
Pages:	356
ISBN-13:	978-0-7618-2631-6
Categories:	Books > Reference & Interdisciplinary > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7618-2631-9
Barcode:	9780761826316

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