The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution) (Hardcover)

Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides. First published 1986.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Retailing and Distribution
Release date:	August 2012
First published:	1986
Authors:	Bill Reid Moeckel
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	280
ISBN-13:	978-0-415-62413-8
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Business & Economics > Industry & industrial studies > Distributive industries > General Books > Earth & environment > Geography > Human geography > General
LSN:	0-415-62413-4
Barcode:	9780415624138

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