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Books > Business & Economics > Industry & industrial studies > Distributive industries
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The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution) (Hardcover)
Loot Price: R1,274
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The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution) (Hardcover)
Series: Routledge Library Editions: Retailing and Distribution
Expected to ship within 12 - 19 working days
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Although the scientific study of marketing is relatively new,
certain aspects of it have been analyzed in considerable detail. A
body of literature exists, for example, on the various phases of
retailing and advertising. It is only in the last decade or two,
however, that much attention has been given to the study of
wholesalers and wholesaling. The field occupies an important place
in the economy, and in this study of the development of the
wholesaler in the United States, Bill Reid Moeckel provides the
historical basis for understanding the present nature of the
wholesaling business, with pointers for the future of the
wholesaler and the wider retail economy in which it resides. First
published 1986.
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