This book has papers presented in ICCBP 2021 in the area of
Marketing, Finance and Accounting, OB and HRM, Operations and SCM,
IT, Strategy, Entrepreneurship and case studies with respect to
various functional activities. The conference provided a platform
to practitioners, researchers and consultants and students to
exchange their thoughts and contribute or share their views and
expertise in formulation and implementation of various strategies
during these uncertain times.The book will find some space in the
minds of the stakeholders and provide some important strategies for
the future.
General
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