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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Key Concepts in Public Relations (Paperback)
Loot Price: R1,749
Discovery Miles 17 490
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Key Concepts in Public Relations (Paperback)
Series: Sage Key Concepts Series
Expected to ship within 10 - 15 working days
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"This is a good text to accompany a core text on Public Relations.
It is also very useful for marketing and business students.
Valuable for post grads new to PR also." - Robbie Smyth, Griffith
College Dublin "Offers the reader a concise and very readable tour
through the many facets of PR... Providing a detailed reference of
just under 200 alphabetically listed entries, covering a range of
topics, from account management to wikis, destination branding and
Hong Bo (that one you'll have to look up yourselves), each entry
takes up roughly a page, sometimes less, is colloquial in tone and
offers several recommendations for further reading, making it an
excellent jumping-off point for further exploration." -
Communication Director The SAGE Key Concepts series provides
students with accessible and authoritative knowledge of the
essential topics in a variety of disciplines. Cross-referenced
throughout, the format encourages critical evaluation through
understanding. Written by experienced and respected academics, the
books are indispensable study aids and guides to comprehension. Key
Concepts in Public Relations: Provides a comprehensive, easy-to-use
overview to the field. "Covers over 150 central concepts in PR.
Paves the way for students to tackle primary texts. Grounds
students in both practice and theory. Takes it further with
recommended reading. Bob Franklin, Mike Hogan, Quentin Langley,
Nick Mosdell and Elliot Pill all teach at the Cardiff School of
Journalism, Media and Cultural Studies.
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