"And Now a Few Words from Me is a must read for all young people
who want to get into advertising, and for all of us old people who
want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave
You Pearl" "Harbor. .
"Garfield is going to piss a lot of people off, because he has
the guts to tell it like it is."
--Sergio Zyman, author of The End of Advertising as We Know It.
.
"No one knows the ad biz--the good, the bad, and the
ugly--better than Bob Garfield. This book offers sorely needed
advice."
--Jack Trout, author of A Genie's Wisdom. .
"What Bob Garfield achieves here--simultaneous seriousness and
irreverence--is a very had thing to pull off."
--Kurt Anderson, author of Turn of the Century. .
Bob Garfield, author of Advertising Age's widely read column "Ad
Review," is the world's most influential advertising critic. And he
is ticked off, wielding his pen like a flaming broadsword, striking
out at rudeness, self-indulgence, irrelevance, irresponsibility,
and outright sleaze.. .
And Now a Few Words from Me is a primer, a volume of case
studies, an earnest reflection, and a hilarious exercise in
journalistic hell-raising. Amid his take-no-prisoners citations of
ad failures, Garfield also lays out rules for good
advertising--commonsense rules too often forgotten. Advertising may
or may not get better as a result of Garfield's book, but it will
never be the same..
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