In today's volatile, complex and fast-moving business world, it can
be difficult to gauge how sound a company really is. An apparently
strong balance sheet and impressive reported profits may be hiding
all sorts of problems that could even spell bankruptcy. So how do
you: - Know whether a company is well run and doing well? - Decide
which ratios and benchmarks to use to assess performance? - Work
out if a company has massaged its results? - Recognise the danger
signs on the corporate horizon? - Compare companies operating in
different sectors or countries? These and many other important
questions are answered in a completely updated and revised sixth
edition of this clear and comprehensive guide. It is aimed at
anyone who wants to understand a company's annual report, judge a
customer's creditworthiness, assess a company's investment
potential, and much more.
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