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Skimpy Coverage - Sports Illustrated and the Shaping of the Female Athlete (Paperback)
Loot Price: R1,075
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Skimpy Coverage - Sports Illustrated and the Shaping of the Female Athlete (Paperback)
Series: Cultural Frames, Framing Culture
Expected to ship within 10 - 15 working days
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Skimpy Coverage explores Sports Illustrated's treatment of female
athletes since the iconic magazine's founding in 1954. The first
book-length study of its kind, this accessible account charts the
ways in which Sports Illustrated-arguably the leading sports
publication in postwar America-engaged with the social and cultural
changes affecting women's athletics and the conversations about
gender and identity they spawned. Bonnie Hagerman examines the
emergence of the magazine's archetypal female athlete-good-looking,
straight, and white-and argues that such qualities were the same
ones the magazine prized in the women who appeared in its wildly
successful Swimsuit Issue. As Hagerman shows, the female athlete
and the swimsuit model, at least for the magazine, were essentially
one and the same. Despite this conflation, and the challenges it
poses, Hagerman also tracks the distance that sportswomen-including
Wilma Rudolph, Billie Jean King, Serena Williams, and Megan
Rapinoe-have traveled both within Sports Illustrated's pages and
without. Blending sports with gender history, Skimpy Coverage
profiles numerous sportswomen who have used athletics and the
platform sport offers to push for empowerment, freedom, equality,
and acceptance in ways that have complemented and inspired broader
feminist agendas.
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