One key responsibility of product designers and UX practitioners is
to conduct formal and informal research to clarify design decisions
and business needs. But there's often mystery around product
research, with the feeling that you need to be a research Zen
master to gather anything useful. Fact is, anyone can conduct
product research. With this quick reference guide, you'll learn a
common language and set of tools to help you carry out research in
an informed and productive manner. This book contains four
sections, including a brief introduction to UX research, planning
and preparation, facilitating research, and analysis and reporting.
Each chapter includes a short exercise so you can quickly apply
what you've learned. Learn what it takes to ask good research
questions Know when to use quantitative and qualitative research
methods Explore the logistics and details of coordinating a
research session Use softer skills to make research seem natural to
participants Learn tools and approaches to uncover meaning in your
raw data Communicate your findings with a framework and structure
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