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Selling Schweinfurt - Targeting Assessment and Marketing in the Air Campaign Against German Industry (Hardcover)
Loot Price: R1,471
Discovery Miles 14 710
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Selling Schweinfurt - Targeting Assessment and Marketing in the Air Campaign Against German Industry (Hardcover)
Series: History of Military Aviation
Expected to ship within 12 - 17 working days
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A common theme of airpower histories is that the Combined Bomber
Offensive was the proving ground for a post-war independent air
force. Whether or not the United States Strategic Air Forces
(USAAF) could perform to the hype of its interwar doctrine, Allied
commanders based their rival approaches to victory in Europe on
their differing views of independent airpower. However, there is an
essential, yet overlooked facet to this story: commanders'
convictions alone could not hold sway within the War Department,
much less at the politically and bureaucratically charged meetings
of the Combined Chiefs of Staff. The air commanders pressed their
staffs for decision-quality assessments and photographic evidence
to sell their arguments and project their progress. They needed
informed targeting plans and objective post-raid reports as well as
an air-intelligence enterprise to mature all-too-quickly out of
interwar neglect. What they received--and Brian Vlaun explains--was
a collision of organizational interests and leadership
personalities that shaped Ira Eaker's command of the Eighth Air
Force in 1943, the tumultuous air campaign over Germany, and the
path of the post-war U.S. Air Force. As a result of the author's
research through thousands of declassified files, Selling
Schweinfurt examines the relationships between air-intelligence
organizations and key decision-makers. His analysis spans from
pre-war planning and doctrine development, through the Eighth Air
Force's independent air campaign, and culminates with the formation
of the United States Strategic Air Forces and its 1944 pre-invasion
preparations. This book concludes that military organizations, if
left unchecked, may adopt symbols and exaggerate claims to justify
their own preferences and market their ideas in ways that mask
their optimistic assumptions. In the case of the air campaign
against Germany, both the four-engine bomber and specialized
targets--like Schweinfurt's ball bearings--served as symbols and
powerful marketing tools for the AAF and air intelligence,
respectively.
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