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The Microfoundations of Entrepreneurial Cognition Research - Toward an Integrative Approach (Paperback)
Loot Price: R2,182
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The Microfoundations of Entrepreneurial Cognition Research - Toward an Integrative Approach (Paperback)
Series: Foundations and Trends (R) in Entrepreneurship
Expected to ship within 10 - 15 working days
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The Micofoundations of Entrepreneurial Cognition Research is
divided into three sections. The first section reviews the
precursor field of social cognition and its historical development
to explore how progression in this broader field serves as a
conceptual footing for the more specialized, microfoundation-based
examination of entrepreneurial social cognition. The second section
briefly reviews some of the relevant work in fields that are
closely related to entrepreneurship and entrepreneurial thinking.
It also examines the work of scholars who provided earlier
conceptualizations of the role that human thought plays in economic
aspects of entrepreneurship, selectively reviewing the major
theoretical approaches in the field of entrepreneurial cognition
research. The last section makes a case for socially situated
cognition as a new and useful framework under which the
microfoundations of some of the emerging and more dynamic
approaches to the study of entrepreneurs' thinking can be
understood and organized. The authors outline some possible
productive directions for future entrepreneurial cognition
research.
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