Is it really worth the time and resources to make your company a
recognised sustainability champion? And how on earth should you go
about it? In this concise and practical book, Brendan May
demonstrates why the companies that will be fit for purpose in 2020
are addressing sustainability now, and then outlines a strategy for
how to do that. May draws on 15 years experience on the front line
of sustainable business -- as Chief Executive of a business-NGO
partnership, as an environmental campaigner and as advisor to
multinational corporations on sustainability strategy and
communications -- and outlines the emerging trends that will change
the rules of the game forever. By the time you've finished this
book you'll know who you need to know, what you need to know, and
the dos and don'ts in the quest to make your business a true
champion of sustainability.
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