Darwin's Medicine - How Business Models in the Life Sciences Industry are Evolving (Hardcover)

Darwin's Medicine is the sequel to Brian D. Smith's influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin's Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: The mechanisms of evolution in this exceptional industry; The six great technological and social shifts that are shaping its landscape; The emergence of 26 distinct, new business models; and The lessons that enable firms to direct and accelerate their own evolution. These insights map out the industry's complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm's evolutionary trajectory.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2016
First published:	2017
Authors:	Brian D. Smith
Dimensions:	246 x 174 x 23mm (L x W x T)
Format:	Hardcover
Pages:	296
ISBN-13:	978-1-4724-2071-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Promotions
LSN:	1-4724-2071-3
Barcode:	9781472420718

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