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Darwin's Medicine - How Business Models in the Life Sciences Industry are Evolving (Hardcover)
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Darwin's Medicine - How Business Models in the Life Sciences Industry are Evolving (Hardcover)
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Darwin's Medicine is the sequel to Brian D. Smith's influential and
critically acclaimed Future of Pharma (Gower, 2011). Whereas the
earlier book predicted the evolution of the pharmaceutical market
and the business models of pharmaceutical companies, Darwin's
Medicine goes much deeper into the drivers of industry change and
how leading pharmaceutical and medical technology companies are
adapting their strategies, structures and capabilities in practice.
Through the lens of evolutionary science, Professor Smith explores
the speciation of new business models in the Life Sciences
Industry. This sophisticated and highly original approach offers
insights into: The mechanisms of evolution in this exceptional
industry; The six great technological and social shifts that are
shaping its landscape; The emergence of 26 distinct, new business
models; and The lessons that enable firms to direct and accelerate
their own evolution. These insights map out the industry's complex,
changing landscape and provide an invaluable guide to those firms
seeking to survive and thrive in this dynamic market. The book is
essential reading for anyone working in or studying the
pharmaceutical, medical technology and related sectors. It provides
a unique and novel way of making sense of the transformation we can
see going on around us and a practical, focused approach to
managing a firm's evolutionary trajectory.
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