Numerous studies have made the 'placebo effect' the most-studied
healing phenomenon known to mankind. In The Placebo Effect in
Manual Therapy Brian Fulton has drawn on these studies to provide
an essential resource for all practitioners who work on a one to
one basis with their clients. Those manual therapists who learn
from this book will find that their new understanding can lead to
improved clinical outcomes for their clients. The Placebo Effect in
Manual Therapy presents a knowledge-based approach to augmenting
your patients' own healing systems. It explains how to: maximize
the placebo response in your patients, using knowledge from 60
years of research "turn on" an individual's inner healing system,
even with challenging patients increase your success rate and your
patients' health outcomes within your current methods of practice
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