Ethnography at Work follows the experiences of the author as a
participant observer in the day-to-day running of a Japanese
advertising agency. The book reveals the intricate
behind-the-scenes planning, discussion, negotiations and strategies
needed to ensure that the agency's presentation to a potential
client will be preferred over that of a rival firm. The book shows
how detailed ethnography can lead to an understanding of numerous
different, but interlocking, theoretical issues. It demonstrates
how ethnography can travel beyond the academic realm and be used by
business personnel to heighten their understanding of their
companies' organizational structures, strategies and daily work
practices. Asking crucial questions about the role of the
anthropologist in the field, Ethnography at Work introduces
students to ways in which anthropologists study social systems in
business.
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