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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The American Professor Pundit - Academics in the World of US Political Media (Hardcover, 1st ed. 2021)
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The American Professor Pundit - Academics in the World of US Political Media (Hardcover, 1st ed. 2021)
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This book considers the production of political media content from
the perspective of academics who are increasingly asked to join the
ranks of voices charged with informing the public. The work draws
on the authors' first-hand experience and relationships with media
reporters, managers, producers, and academics offering their
expertise to a wide array of media outlets to understand and report
on the dynamics shaping how the academic voice in political news
may be at its most useful. Featured prominently in the book is the
trade-off between a conventional form of political punditry, which
is often characterized by partisan rancour, and a more analytical,
theoretical, and/or policy-based approach to explaining politics to
both general and diverse audiences. Along the way, the work draws
on original survey, in-depth interview, and experimental data to
garner insights on what academics in media, reporters, and media
managers perceive are the appropriate roles for academics featured
in political media. This book also contains relevant technical tips
for effective media communication by academics.
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