Brand Therapy - 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Hardcover)

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

General

Imprint:	Practical Inspiration Publishing
Country of origin:	United Kingdom
Release date:	October 2020
Authors:	Brian Smith
Dimensions:	203 x 203 x 14mm (L x W x T)
Format:	Hardcover
Pages:	210
ISBN-13:	978-1-78860-240-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-78860-240-4
Barcode:	9781788602402

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