The pharma and medtech sectors are evolving rapidly, driven by
science, technology, economics, politics and globalization. In the
new industry landscape, creating strong brand strategies is ever
more difficult and ever more vital. Brand Therapy gives pharma and
medtech brand teams the tools to understand their market, create
strong strategies and translate them into actionable plans. Written
in 16 short, easy chapters, it is essential reading for anyone who
works in or with brand teams in the life sciences industry.
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