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Columbia Business School - A Century of Ideas (Hardcover)
Loot Price: R756
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Columbia Business School - A Century of Ideas (Hardcover)
Series: Columbiana
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Total price: R776
Discovery Miles: 7 760
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Featuring interviews with topflight scholars discussing their work
and that of their colleagues, this retrospective of the first
hundred years of Columbia Business School recounts the role of the
preeminent institution in transforming education, industry, and
global society. From its early years as the birthplace of value
investing to its seminal influence on Warren Buffett and Benjamin
Graham, the school has been a profound incubator of ideas and
talent, determining the direction of American business. In ten
chapters, each representing a single subject of the school's
research, senior faculty members recount the collaborative efforts
and innovative approaches that led to revolutionary business
methods in fields like finance, economics, and accounting. They
describe the pioneering work that helped create new quantitative
and stochastic tools to enhance corporate decision making, and they
revisit the groundbreaking twentieth-century marketing and
management paradigms that continue to affect the fundamentals of
global business. The volume profiles several prominent centers and
programs that have helped the school adapt to recent advancements
in international business, entrepreneurship, and social enterprise.
Columbia Business School has long offered its diverse students
access to the best leaders and thinkers in the industry. This book
not only reflects on these relationships but also imagines what
might be accomplished in the next hundred years.
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