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Knowledge, Options, and Institutions (Hardcover)
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Knowledge, Options, and Institutions (Hardcover)
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Bruce Kogut's writing has sketched a theory of human motivation
that sees managers as social, often altruistic, sometimes as
selfish, who care about their colleagues and their status among
them. For the first time this book collects together key pieces
that show how this view works in application to practical
managerial issues, such as technology transfer and licensing, joint
ventures as options, and the diffusion of ideas and best practices
in the world economy. In an extensive introduction to these
chapters, Kogut grounds this view in recent work in neurosciences
and behavioural experiments in human sociality. On this basis, he
provides a critique of leading schools of thought in management,
including the resource based view of the firm cognition, and
experimental economics. He proposes that people are hardwired to
learn social norms and to develop identities that conform to social
categories. This foundation supports a concept of coordination
among people that is inscribed in social communities. It is this
concept that leads to a theory of the firm as derived from social
knowledge and shared identities. Kogut argues that the resource
based view of the firm is only a view and it fails as a theory
because it lacks a behavioural foundation. If it were to choose
one, the choice would be between knowledge and organizational
economics. Similarly, he argues that recent statements regarding
cognition do not confront the age-old question of shared templates.
If it did, it too would have to confront a theory of social
knowledge. The author then proposes that this foundation is
essential to an understanding of norms and institutions as well.
Thus, we are moving into a period in which rapid advances in
neuroscience increasingly lead to an integrated foundation for the
social sciences. This opening chapter is the gateway to the
collected essays, which assemble the author's published articles on
knowledge, options, and institutions. The book ends on the most
recent work on open source software and generating rules. The
chapter on open source discusses how new technology is changing the
face of innovation. The final article on generating rules is the
segue to the author's current work that looks at how simple rules
of social exchange leads to complex patterns of local and global
knowledge.
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