A crisis strikes out of the blue, at the time and place least
expected. In a word, you're blindsided. According to Bruce Blythe,
managing a crisis is an ultimate test of leadership, requiring
leaders who inspire loyalty and trust as they rise to the occasion
to meet the needs of people. In his new expanded edition of
Blindsided, Blythe shows you what it takes to be an effective and
humane strategic crisis leader, a "crisis whisperer." Blythe has
divided Blindsided into two operational sections - giving you two
books in one. Much of his emphasis is on the often-neglected human
side of crisis management. He goes beyond protecting tangible
assets to instilling principled concern for human well-being into
every decision. Part 1. Crisis Response: - Using the technique of
focused imagery, Blythe places you in a dramatic and realistic
scenario. You're now an unprepared manager blindsided by the
reality of an active shooter loose in your building. Some workers
may already be injured or dead. - What's your next move? How do you
make sure everybody is safe? How do you set up teams, command
centers, crisis containment, and effective communication? How do
you protect your corporate reputation throughout this life-changing
event? Can you rebuild the spirit, cohesion, and productivity of
employees in the post-crisis "new normal"? - At the start of the
book - before you lived the sudden crisis in this simulation, a
crisis response plan may have been "someday" project - now it's a
priority. Part 2. Crisis Preparedness: - Now you embark on building
a crisis response plan - or enhancing the one you have. - Without
losing the urgency and probable fear of the specific event, Blythe
guides you and your teams to analyze foreseeable risks, evaluate
existing controls, add new ones, test and re-evaluate the plan. -
Analyzing the behavior of national and world leaders, you
distinguish clearly the two kinds of leaders who emerge in a
crisis: the "crisis whisperer" who becomes a calm center in the
storm, and the one in the "crisis red zone," worsening the
situation with every word and every decision. - You learn to employ
the Be-Know-Do leadership model (adapted from military) that has
been implemented by senior management teams throughout the world.
If there is ever a time that training and informed quick response
action matter most, it's in a crisis. Blindsided includes practical
forms, checklists, case studies, real-life examples, glossary,
index, discussion questions, and other take-and-use tools,
including: - Quick Use Response Guide: Each of the 15 chapters end
with a summary checklist - together they form a ready-reference
pocket guide. - Incident Checklists for 9 Major Crises: Practical
checklists for accidental deaths, aircraft crash, chemical/toxic
exposure, civil unrest, earthquake, explosion/fire, flood, kidnap
ransom, shooting, plus 20 other foreseeable risks. - 20-Page Guide
for Addressing Families of the Injured: What to say/do to help
families of fatalities or seriously injured with medical/financial
assistance, emotional support - and training teams assigned to work
with them.
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