This volume provides an essential roster of primary research
methods as they apply to health communication inquiry. Editor Bryan
B. Whaley brings together key health communication researchers to
write about their primary methodological areas. Their chapters
offer guidance and insights for a variety of approaches to
answering research questions. The methods included here cover:
- Exploration and Description: interview/focus groups, case
study, ethnography, and surveys;
- Examining Messages and Interpersonal Exchanges narrative
analysis, conversational analysis, analyzing physician-patient
interactions, social network analysis, and content analysis;
- Causal Explication experimental research, meta-analysis, and
meta-synthesis; and
- Cultural, Population, and Critical Concerns rhetorical methods
and criticism, and methodological issues when investigating
stigmatized populations, and groups with health disparities.
Chapters cite or use examples from allied health areas --
nursing, public health, sociology, medicine -- to demonstrate the
breadth of health communication studies.
This work highlights the importance of methodology in health
communication research in multiple contexts. Developed to provide a
fundamental reference for investigating health communication, this
volume will serve as an invaluable tool for researchers and
students across the social science and health disciplines.
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