Transcultural Marketing for Incremental and Radical Innovation (Hardcover)

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	November 2013
First published:	October 2013
Editors:	Bryan Christiansen • Salih Y LD Z • Emel Y LD Z
Dimensions:	229 x 152 x 31mm (L x W x T)
Format:	Hardcover
Pages:	394
ISBN-13:	978-1-4666-4749-7
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-4749-3
Barcode:	9781466647497

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