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On Good Management - The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger (Paperback, Softcover reprint of the original 1st ed. 2013)
Loot Price: R1,721
Discovery Miles 17 210
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On Good Management - The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jurgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger (Paperback, Softcover reprint of the original 1st ed. 2013)
Series: Roland Berger School of Strategy and Economics
Expected to ship within 10 - 15 working days
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Change or die! With this stark claim begins the journey through the
corporate lifecycle. Why do so many companies fail? Why do managers
struggle to recognize change early or hesitate to take vigorous
action? Why - and how - must the traditional lifecycle concept be
modernized if it is still to provide valid orientation? In this
essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges
facing managers today and explores their implications for good
management. Corporate management, he argues, must once again become
more direct, more personal, more entrepreneurial. His experienced
and thoughtful analysis is complemented by insightful, candid
interviews with renowned entrepreneurs and business leaders,
conducted by journalist Mario Muller-Dofel. Finally, Schwenker
outlines an agenda calling for action in six specific areas.
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