Scenario-based Strategic Planning - Developing Strategies in an Uncertain World (Paperback, Softcover reprint of the original 1st ed. 2013)

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Roland Berger School of Strategy and Economics
Release date:	August 2015
First published:	2013
Editors:	Burkhard Schwenker • Torsten Wulf
Assisted by:	Christian Krys
Dimensions:	240 x 168 x 12mm (L x W x T)
Format:	Paperback
Pages:	219
Edition:	Softcover reprint of the original 1st ed. 2013
ISBN-13:	978-3-658-04214-1
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	3-658-04214-1
Barcode:	9783658042141

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