In a world characterized by increasing complexity and volatility,
managers must be able to flexibly adapt their strategies to
changing environmental conditions. Traditional strategic management
frameworks often fail in this context. Therefore, we present
"scenario-based strategic planning" as a framework for strategic
management in an uncertain world. Previous approaches to scenario
planning were complex and focused on the long term, but the
approach developed by Roland Berger and the Center for Strategy and
Scenario Planning at HHL Leipzig Graduate School of Management is
different. By designing appropriate tools and integrating scenario
planning into strategic planning, we have made our approach less
complex and easier for firms to apply. We illustrate the approach
with examples from different industries.
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