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Press Professionalization and Propaganda - The Rise of Journalistic Double-Mindedness, 1917-1941 (Hardcover, New)
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Press Professionalization and Propaganda - The Rise of Journalistic Double-Mindedness, 1917-1941 (Hardcover, New)
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Increasingly, Americans are turning away from the traditional
press--especially newspapers--for the news of the day. In fact, by
May 2009 a Pew survey revealed that 63 percent of Americans said
they would not miss their paper if it ceased publishing. Other
surveys have revealed that since the late 1990s, Americans have
significant concerns about the mainstream news media's credibility,
with no less than 56 percent voicing reservations about the press's
accuracy. At the same time, the mainstream news has continued to
show a proclivity for using information proffered by public
relations sources; in fact, some studies point to newsrooms that
use such propaganda materials for up to 75-80 percent of their
stories. As traditional newsrooms continue to either downsize (or,
in some cases, disappear) and propaganda materials proliferate, the
American public will continue to encounter difficulties obtaining
from journalism the accurate and relevant information it needs to
make informed decisions within our democracy. Current scholarship
about journalism's increasing problems with relevancy often focuses
on explorations of the advent of new media technologies and/or
journalism's dysfunctional business models. Although those studies
are important, they tend toward a presentism that ignores dilemmas
that derive from the enduring ways that the press gathers and
constructs news. This book argues that the problem of press
relevancy can be traced to historical groundings that continue to
inform newsroom practices. Specifically, it makes the distinctive
claim that modern journalism's own professionalism has made the
press prone to using propaganda materials, thus contributing to
increasing news media irrelevance. Accordingly, this work provides
an unparalleled interlocking interrogation of two areas: first, how
the professionalizing press of the post-WWI era gradually
progressed from resistance to acclimation as regards domestic
propaganda and, second, how that acclimation can be understood as
part of a historically grounded, self-rationalizing workroom
acculturation known as habitus. Inspired by the works of Pierre
Bourdieu, James Carey, and Michael Schudson, this work finds that
journalism's current problems with pertinence lies within an
unreflexive relationship with those who would offer the helping
hand of propaganda materials. Today's news media exhibits a
double-mindedness: many of the same professional routines it uses
to apparently safeguard its credibility also rationalize the use of
propaganda as news. This work maintains that news professionals and
media scholars need to better recognize how this ingrained, yet
dissonant approach to constructing news accounts has damaged the
viability of journalism. From such an understanding, the press can
better focus on news that is credible, pertinent, and reflective of
the wider range of voices in American society. Press
Professionalization and Propaganda is an important book for all
journalism, public relations, and media studies collections and
scholars in those areas. Professionals in journalism and public
relations will also find this book compelling.
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