Today's multinational enterprises are headed for trouble unless
their top-level executives manage to pay the appropriate amount of
'attention' to what is happening in the farther corners of the
business world. With trillions of internal company documents
circulating in corporate offices everyday, it's easy to lose sight
of priorities by concentrating on the wrong signals. Drawing from
compelling research, Bouquet describes the attention practices of
136 global firms, thereby shedding new light on the relationship
between global mindsets and overall company performance.
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