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Applied Strategic Marketing (Paperback, 4th edition) Loot Price: R471
Discovery Miles 4 710
You Save: R86 (15%)

Applied Strategic Marketing (Paperback, 4th edition)

C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis

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List price R557 Loot Price R471 Discovery Miles 4 710 You Save R86 (15%)

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Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

General

Imprint: Pearson Education South Africa
Country of origin: South Africa
Release date: 2012
Editors: C.J. Jooste • A. Berndt • J.W. Strydom • P.J. du Plessis
Dimensions: 240 x 168 x 30mm (L x W x T)
Format: Paperback
Pages: 544
Edition: 4th edition
ISBN-13: 978-1-77578-127-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
Books > Business & Economics > Promotions
LSN: 1-77578-127-5
Barcode: 9781775781271
Course Code: PAMM01P • PAMM04S • PAMM03R • PAMM02Q • PABM109

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