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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014) Loot Price: R1,251

Discovery Miles 12 510

Repayment Terms: R117 pm x 12*

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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014): C. Kerns

Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014)

C. Kerns

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Loot Price R1,251 Discovery Miles 12 510 | Repayment Terms: R117 pm x 12*

Expected to ship within 10 - 15 working days

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2014
First published:	2014
Authors:	C. Kerns
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Paperback
Pages:	234
Edition:	1st ed. 2014
ISBN-13:	978-1-349-50243-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	1-349-50243-X
Barcode:	9781349502431