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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014) Loot Price: R1,252
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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014): C. Kerns

Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Paperback, 1st ed. 2014)

C. Kerns

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List price R1,342 Loot Price R1,252 Discovery Miles 12 520 | Repayment Terms: R117 pm x 12* You Save R90 (7%)

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2014
First published: 2014
Authors: C. Kerns
Dimensions: 235 x 155 x 16mm (L x W x T)
Format: Paperback
Pages: 234
Edition: 1st ed. 2014
ISBN-13: 978-1-349-50243-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 1-349-50243-X
Barcode: 9781349502431

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