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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Hardcover) Loot Price: R627
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Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Hardcover): C. Kerns

Trendology - Building an Advantage through Data-Driven Real-Time Marketing (Hardcover)

C. Kerns

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List price R739 Loot Price R627 Discovery Miles 6 270 | Repayment Terms: R59 pm x 12* You Save R112 (15%)

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2014
Authors: C. Kerns
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Hardcover
Pages: 234
ISBN-13: 978-1-137-47955-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-47955-8
Barcode: 9781137479556

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