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Wine Marketing (Hardcover) Loot Price: R5,670
Discovery Miles 56 700
Repayment Terms: R531 pm x 12*
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Wine Marketing (Hardcover): C. Michael Hall, Richard Mitchell

Wine Marketing (Hardcover)

C. Michael Hall, Richard Mitchell

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Loot Price R5,670 Discovery Miles 56 700 | Repayment Terms: R531 pm x 12*

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2015
First published: 2008
Authors: C. Michael Hall • Richard Mitchell
Dimensions: 234 x 165mm (L x W)
Format: Hardcover
Pages: 376
ISBN-13: 978-1-138-13392-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines
Books > Food & Drink > Beverages > Alcoholic beverages > Wines
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LSN: 1-138-13392-2
Barcode: 9781138133921

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