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Books > Business & Economics > Business & management > Management & management techniques
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Strategic Management Methodology - Generally Accepted Principles for Practitioners (Hardcover, New)
Loot Price: R2,859
Discovery Miles 28 590
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Strategic Management Methodology - Generally Accepted Principles for Practitioners (Hardcover, New)
Expected to ship within 10 - 15 working days
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Strategic planning methodology is the application of strategic
management theory to practice. This book is about the process of
strategic management in action, and is firmly grounded, unlike many
works on the subject, in both strategic management theory and
empirical research. This is what planning professionals and
strategic management scholars have long sought--a firm
methodological connection between strategic management theory and
its daily practice in management. This comprehensive reference
handbook covers such critical issues as the application of
information technology to planning; the roles and responsibilities
of various parties, including the board of directors, CEO, COO,
line managers, and planning managers; administrative management of
the planning process; integration of near and long-term planning;
assessment of the firm's external environment; and the planning
manager's role in corporate restructuring, including acquisitions,
divestments, mergers, alliances, and joint ventures.
General
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