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Business Education's Future - A Transformative Approach (Hardcover)
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Business Education's Future - A Transformative Approach (Hardcover)
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The world of business education is large and profitable - with over
150,000 students enrolled in graduate business education programs
alone each year. This book traces the historical roots of business
education, covering seven important time periods which have each
contributed key insights into business effectiveness. Despite the
apparent tremendous successes suggested by the substantial growth
in educating business students, a strong case could be made for the
need to make important changes in the curriculum of business
programs and the process by which business education is delivered.
This book identifies opportunities for business faculties,
administrators, deans, and department chairs to reassess their
roles in delivering a better product to the students that they
teach. We suggest that in today's "transformative era," business
education must materially change to increase the quality of
teaching for tomorrow's business students. Throughout the world
business leaders have been called into account for their
ineffectiveness in earning and retaining the trust of employees and
customers. Unfortunately, business schools are often out of focus
in their emphasis on achieving bottom line corporate profits
without acknowledging the accompanying responsibility of companies
to become full partners in serving society and in resolving the
long-term issues for which business must become increasingly
committed. The world of tomorrow desperately needs business leaders
who combine character and competence as they guide their employees
in the pursuit of excellence. Business education and those who
provide it to those employees who will work for major corporations
and small businesses can contribute substantially to the
credibility of the business community and in the development of
solutions that will fully serve future generations. The current
path of business education can benefit mightily from a thoughtful
reanalysis of today's business education model. The challenge to
those who work in business education is to carefully assess how
they can make the delivery of their product, its accompanying
values, and its commitment to tomorrow's quality of life more
meaningful and effective.
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