Insightful, provocative and now in paperback, The Cultural Impact
of RuPaul's Drag Race is a collection of original material that
goes beyond simple analysis of the show and examines the profound
effect that RuPaul's Drag Race has had on the cultures that
surround it: audience cultures, economics, branding, queer politics
and all points in between. Once a cult show marketed primarily to
gay men, Drag Race has drawn both praise and criticism for its
ability to market itself to broader, straighter and increasingly
younger fans. The show's depiction of drag as both a celebrated
form of entertainment and as a potentially lucrative career path
has created an explosion of aspiring queens in unprecedented
numbers, and had a far-reaching impact on drag as both an art form
and a career. Contributors include scholars based in the United
Kingdom, the United States, Canada and South Africa. The
contributions are interdisciplinary, as well as international. The
editor invited submissions from scholars in theatre and performance
studies, English literature, cultural anthropology, media studies,
linguistics, sociology and marketing. What he envisaged was an
examination of the wider cultural impacts that RuPaul's Drag Race
has had; what he received was a rich and diverse engagement with
the question of how Drag Race has affected local, live cultures,
fan cultures, queer representation and the very fabric of drag as
an art form in popular cultural consciousness. This original
collection, with its variety of topics and approaches, is a
critical appraisal of RuPaul's Drag Race at an important point of
the programme's run, as well as of the growing industries around
RPDR, including DragCon and drag queens' post-show careers in the
on- and offline world. Primarily of interest to students, scholars
and researchers in media and communication studies, gender and
sexuality studies, popular culture, queer theory, LGBTQ history,
media studies, and fan studies. Will also appeal to fans of the
series.
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