Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Public Relations Theory (Paperback) Loot Price: R1,880
Discovery Miles 18 800
Repayment Terms: R176 pm x 12*
Add to cart
Public Relations Theory (Paperback): Carl H. Botan

Public Relations Theory (Paperback)

Carl H. Botan

 (sign in to rate)
Loot Price R1,880 Discovery Miles 18 800 | Repayment Terms: R176 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Release date: September 1989
First published: 1989
Editors: Carl H. Botan
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-0-8058-0692-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-8058-0692-X
Barcode: 9780805806922

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Handbook Of Public Relations (Paperback, 12th Edition): Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner
Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R592 Discovery Miles 5 920
Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 5th Edition): Annette Clear,...
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R486 Discovery Miles 4 860
Public Relations - Theory And Practice (Paperback, 3rd Edition):
Public Relations - Theory And Practice
Paperback R336 Discovery Miles 3 360
Customer Services (Paperback, 3rd Edition): M C Cant
Customer Services
M C Cant Paperback R308 Discovery Miles 3 080
Outside-in Service Design - A Practical Guide (Paperback): Amir Azizpour
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R979 Discovery Miles 9 790
Public Relations (Hardcover): Edward L Bernays
Public Relations
Edward L Bernays Hardcover R832 R762 Discovery Miles 7 620
Public management in the information age (Book): F. Minnaar, K. Bekker
Public management in the information age
F. Minnaar, K. Bekker Book R649 Discovery Miles 6 490
Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):...
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R152 Discovery Miles 1 520
Trust Signals - Brand Building in a Post-Truth World (Hardcover): Scott Baradell
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R751 R670 Discovery Miles 6 700
Shutdown Slingshot - Eight Winning Mindsets Real Estate Agents Need to Double-Down Over the Next 100 Days (Hardcover): Glenn...
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R443 R414 Discovery Miles 4 140
The Digital Pivot - Secrets of Online Marketing (Hardcover): Eric Schwartzman
The Digital Pivot - Secrets of Online…
Eric Schwartzman Hardcover R710 Discovery Miles 7 100

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners