Multisensory Packaging - Designing New Product Experiences (Hardcover, 1st ed. 2019)

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	December 2018
First published:	2019
Editors:	Carlos Velasco • Charles Spence
Dimensions:	210 x 148 x 3mm (L x W x T)
Format:	Hardcover
Pages:	378
Edition:	1st ed. 2019
ISBN-13:	978-3-319-94976-5
Categories:	Books > Social sciences > Psychology > Experimental psychology Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-319-94976-4
Barcode:	9783319949765

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