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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Intentional Marketing - A Practical Guide for Librarians (Paperback)
Loot Price: R2,439
Discovery Miles 24 390
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Intentional Marketing - A Practical Guide for Librarians (Paperback)
Series: Practical Guides for Librarians
Expected to ship within 10 - 15 working days
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User-friendly, cost-conscious, and filled with examples from
libraries of all types, Intentional Marketing: A Practical Guide
for Librarians helps you maximize the return on your marketing
investment (ROMI) by showing ways to combine marketing theory with
in-house data, creating a global strategy that will drive all of
your library marketing. This book includes: *Discussions of
marketing theory and how a global approach makes marketing easier,
more effective, and less expensive *Step-by-step guides to help
define what you are marketing, why you are marketing it, and to
whom *Ways to identify everyone who affects funding, and how to
turn them into stakeholders *Ways to increase staff and stakeholder
buy-in *Examples of successful marketing efforts at other libraries
*Discussions of different marketing tools (print and digital
publications, social media, special events, public relations,
programming, etc.), their costs, and how to determine which to use
*Model feedback and assessment forms This book is a reference
handbook with examples and step-by-step guides. It is written for
library staff members who are currently implementing components of
marketing in a piecemeal fashion and need a unifying context to
streamline their efforts and improve their effectiveness.
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