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Books > History > History of specific subjects > Economic history
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John Baskerville - Art and Industry in the Enlightenment (Paperback)
Loot Price: R1,107
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John Baskerville - Art and Industry in the Enlightenment (Paperback)
Series: Eighteenth Century Worlds, 7
Expected to ship within 10 - 15 working days
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This book is concerned with the eighteenth-century typographer,
printer, industrialist and Enlightenment figure, John Baskerville
(1707-75). Baskerville was a Birmingham inventor, entrepreneur and
artist with a worldwide reputation who made eighteenth-century
Birmingham a city without typographic equal, by changing the course
of type design. Baskerville not only designed one of the world's
most historically important typefaces, he also experimented with
casting and setting type, improved the construction of the
printing-press, developed a new kind of paper and refined the
quality of printing inks. His typographic experiments put him ahead
of his time, had an international impact and did much to enhance
the printing and publishing industries of his day. Yet despite his
importance, fame and influence many aspects of Baskerville's work
and life remain unexplored and his contribution to the arts,
industry, culture and society of the Enlightenment are largely
unrecognized. Moreover, recent scholarly research in archaeology,
art and design, history, literary studies and typography, is
leading to a fundamental reassessment of many aspects of
Baskerville's life and impact, including his birthplace, his work
as an industrialist, the networks which sustained him and the
reception of his printing in Britain and overseas. The last major,
but inadequate publication of Baskerville dates from 1975. Now,
forty years on, the time is ripe for a new book. This
interdisciplinary approach provides an original contribution to
printing history, eighteenth-century studies and the dissemination
of ideas.
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