In Conducting Focus Groups, Caroline J. Oates and Panayiota J.
Alevizou explain what is involved in conducting focus groups,
outlining their main features, use in research, their design and
the kind of rich, qualitative data they facilitate. Ideal for
Business and Management students reading for a Master's degree,
each book in the series may also serve as reference books for
doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods, conceived and
edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and
designed to support researchers by providing in-depth and practical
guidance on using a chosen method of data collection or analysis.
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