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Conducting Focus Groups for Business and Management Students (Paperback) Loot Price: R1,200
Discovery Miles 12 000
Repayment Terms: R112 pm x 12*
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Conducting Focus Groups for Business and Management Students (Paperback): Caroline J. Oates, Panayiota J. Alevizou

Conducting Focus Groups for Business and Management Students (Paperback)

Caroline J. Oates, Panayiota J. Alevizou

Series: Mastering Business Research Methods

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Loot Price R1,200 Discovery Miles 12 000 | Repayment Terms: R112 pm x 12*

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In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Series: Mastering Business Research Methods
Release date: December 2017
First published: 2018
Authors: Caroline J. Oates • Panayiota J. Alevizou
Dimensions: 242 x 170 x 6mm (L x W x T)
Format: Paperback
Pages: 104
ISBN-13: 978-1-4739-4822-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Business & management > General
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LSN: 1-4739-4822-3
Barcode: 9781473948228

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