From the taunting videos of Osama Bin Laden to the partisan
euphoria of the embedded journalist, from the visual rhetoric of
the anti-globalisation movement to the empire of spin to the
scalding polemics of American campaign advertising, propaganda is
back. This book provides a full and detailed analysis of the
phenomenon of propaganda, its meaning, content and urgent
significance. It is one of the most original works ever published
on the subject. While it applies a conceptual approach to the study
of propaganda, the theoretics are grounded in practice. Insightful
case studies on Symbolic Government, negative campaign advertising,
single issue group polemic and corporate propaganda, culminate in a
vivid narrative of the role of propaganda in driving the
remorseless new conflict which began on September 11 2001. Contents
Part One: Defining what and reasoning why 1. A question of meaning
2. Explaining propaganda Part Two: A conceptual arrangement 3. An
essential trinity: rhetoric, symbolism and myth 4. Elements of
propaganda: foundations; why we need enemies; enmity in action Part
Three: case studies in propaganda 5. Privatising propaganda: the
rise of the single issue 6. Evangelism and corporate propaganda 7.
Propaganda and the symbolic state: a British experience 8. 9-11 and
war 9. Weapons of mass deception: propaganda, the media and the
Iraq war Afterword - The impact of propaganda Index Nicholas
O'Shaughnessy is Professor of Marketing and Communication at the
University of Keele -- .
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