In this timely new book, Carolyn Smith develops a methodology
for the study and criticism of presidential press conferences.
Moving away from the traditional method of studying the
presidential rhetoric of prepared speeches, Smith proposes methods
of criticism for the quasi-spontaneous environment of the press
conference where the control of messages is divided between the
president and the press. The book offers a detailed critical
assessment of Ronald Reagan's relationship with reporters during
his eight years in office. From this assessment, Smith develops her
approach to press conference criticism. She proposes the
development of standards by which to judge good, bad, and
indifferent press exchanges and focuses on the internal dynamics of
press conferences as they now exist. Noting that presidential press
conference reform has been tried several times with a general lack
of success, Smith points out that these press conferences, whatever
their deficiencies, are valuable records worth understanding.
The book explores the nature of the presidential press
conference and the fundamental importance of the adversarial
relationship between the president and the press. Smith includes a
valuable summary of the history of the adversarial press conference
focusing on those aspects that have made the press conference an
institution and an inherently adversarial public encounter. She
then puts forth an approach for criticism of the press conference
accounting for both the president and the press. Finally, using her
own approach, Smith offers sample criticism of Ronald Reagan's
press conferences and his relationship with reporters during his
first 69 days in office. Students and scholars of journalism,
rhetoric, political science, and communication will find
"Presidential Press ConferenceS" valuable reading.
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